Design brand Wolff Olins designed a vivid logo for the 2012 games that would be highly visible on screens – where most people would be watching. But the result was controversial.
Who are the designers of the London Olympics logo?
Design firm Wolff Olins was chosen over 6 years ago to create the 2012 London Olympic Games logo. When it was revealed in 2007, a petition circulated Great Britain that was signed by over 48,000 citizens to have the £400,000 logo scrapped and redesigned.
What was the Olympic emblem for the 2016 Olympics?
2016 Rio Olympic Emblem. The 2016 Rio Olympic Emblem was designed to captivate the audience and display many different themes relating to the games. The logo was meant to embody the cariocas, or Brazilian locals.
What was the logo for the 1952 Olympics?
Helsinki, 1952 The blue-and-white logo of the 1952 Helsinki summer olympics took its cues from the Finnish flag. In addition to being used as a logo, the design was printed on badges that were worn by dignitaries and important guests of the games and ceremonies.
Who is the designer of the London 2012 Olympics logo?
A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance. Design firm Wolff Olins was chosen over 6 years ago to create the 2012 London Olympic Games logo.
What did the Olympic logo look like in 1924?
Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years. Logo design seems to have been streamlined to simpler and cleaner shapes. This article features every logo from the summer and winter Olympic games from 1924 to 2012.
What are the symbols of the Olympic Games?
Recurring symbols in Olympic logos include the Olympic rings, the laurel leaf, Olympic flame and torch. Most of the logos adhere to the 5 principles of logo design but some, have been very controversial and highly critiqued, such as the London 2012 logo.
2016 Rio Olympic Emblem. The 2016 Rio Olympic Emblem was designed to captivate the audience and display many different themes relating to the games. The logo was meant to embody the cariocas, or Brazilian locals.
